“You never get a second chance to make a good first impression.” Variously attributed to Oscar Wilde, Will Rogers, or more likely, an unnamed copywriter for Botany Suits, they are important words to remember when investing time and money in trade show participation. Even more important, however, is the need to make any impression at … Read more
Trade shows are a great way to introduce yourself to your marketplace. Whether you are launching a new product or service or confirming your continued existence, a booth at a trade show puts you in front of thousands of self-identified prospects. Depending on your business and business model, potentially just one of those prospects could … Read more
A Winning Response Goes Above and Beyond Compliance By their nature, RFPs (request for proposals) are competitive situations. The winner does not necessarily have to have the best solution; they have to have the best response. Learn how to ensure that your response is the obvious choice. A winning response to an RFP must achieve … Read more