Every business should maintain a press kit. You never know when an opportunity for good press exposure will present itself. Sometimes you will place yourself where the media is designed to find you. Other times you may find yourself in the right place at the right time, or the wrong place at the right time. … Read more
“You never get a second chance to make a good first impression.” Variously attributed to Oscar Wilde, Will Rogers, or more likely, an unnamed copywriter for Botany Suits, they are important words to remember when investing time and money in trade show participation. Even more important, however, is the need to make any impression at … Read more
Trade shows are a great way to introduce yourself to your marketplace. Whether you are launching a new product or service or confirming your continued existence, a booth at a trade show puts you in front of thousands of self-identified prospects. Depending on your business and business model, potentially just one of those prospects could … Read more