“You never get a second chance to make a good first impression.” Variously attributed to Oscar Wilde, Will Rogers, or more likely, an unnamed copywriter for Botany Suits, they are important words to remember when investing time and money in … Continue reading
Every business should maintain a press kit. You never know when an opportunity for good press exposure will present itself. Sometimes you will place yourself where the media is designed to find you. Other times you may find yourself in … Continue reading
Trade shows are a great way to introduce yourself to your marketplace. Whether you are launching a new product or service or confirming your continued existence, a booth at a trade show puts you in front of thousands of self-identified … Continue reading