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Category Archives: Marketing

Tradeshow Success – The Booth

Posted on February 24, 2021 by Len Ashby
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“You never get a second chance to make a good first impression.” Variously attributed to Oscar Wilde, Will Rogers, or more likely, an unnamed copywriter for Botany Suits, they are important words to remember when investing time and money in … Continue reading →

Posted in Business Development, Marketing | Tagged profitability, trade-shows | Leave a reply

What is a Media Kit, and Why Should You Have One?

Posted on September 2, 2020 by Len Ashby
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Every business should maintain a press kit. You never know when an opportunity for good press exposure will present itself. Sometimes you will place yourself where the media is designed to find you. Other times you may find yourself in … Continue reading →

Posted in Marketing, Social Media | Tagged marketing, media, trade-shows, writing | Leave a reply

Trade Show Success – Plan Ahead

Posted on August 12, 2020 by Len Ashby
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Trade shows are a great way to introduce yourself to your marketplace. Whether you are launching a new product or service or confirming your continued existence, a booth at a trade show puts you in front of thousands of self-identified … Continue reading →

Posted in Business Development, Marketing | Tagged marketing, profitability, trade-shows | Leave a reply

Recent Posts

  • IT Project Failure Rates Continue Apace
  • Project Health Checks – Prevent IT Project Failures
  • Tradeshow Success – The Booth
  • What is a Media Kit, and Why Should You Have One?
  • Trade Show Success – Plan Ahead

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