Every business should maintain a press kit. You never know when an opportunity for good press exposure will present itself. Sometimes you will place yourself where the media is designed to find you. Other times you may find yourself in … Continue reading
You started your blog and you even have a few followers. How will that translate into business for you… First and foremost you are building your community. Your on-line customers and followers are no different than the people you deal … Continue reading
You have overcome your writer’s blog and the ideas are flowing freely – so now what… The following tips are garnered from personal experience, reading other people’s blogs, and from reading many instruction manuals about blogging. (I have read so … Continue reading
OK, so you decided that I need a blog – but you don’t know how to get started… First of all find the right content management system (CMS) for you and your organization. You want it to be easy to … Continue reading
Someone says “you should start blogging”. And your eyes glaze over… What is a blog? Why, when, where, and who? And how is it going to help my business? You probably already know the answer to question 1 because you … Continue reading
A few years ago I started a new business designing an innovative line of recumbent-cycle clothing. It is a very small niche market. The biggest challenge I was going to face was finding my customers – all over the world. … Continue reading